promises August 7, 2012
the power of words April 13, 2011

Sound Branding – Interview with Karlheinz Illner

October 23, 2010

5

KARLHEINZ ILLNER

I recently had the chance to meet with Karlheinz Illner founder of KARLHEINZ ILLNER MARKEN & TONKULTUR, an international brand expert in the field of Sound Branding and Acoustic Identity. We are all familiar with the main dimensions of branding, however Sound Branding and Accoustic Identity are often forgotten though they have an obvious emotional […]

Posted in: Branding, Hotel industry

A powerful brand must be disliked

October 14, 2010

4

hate,love

I have been attending a conference in Hong Kong over the past two days where Andrew Cosslett, CEO of IHG (InterContinental Hotel Group) was interviewed on stage during one of the sessions. He made this great comment about branding: “You know you have a meaningful brand when a part of the customer base dislike the […]

Posted in: Branding, Hotel industry

Virgin Hotels – Show me the Big Idea !

September 26, 2010

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virgin logo

Virgin announced on September 20th the launch of the latest addition to its portfolio of brands: Virgin Hotels. So far, the group has reportedly over 300 branded companies, covering everything from mobile phone operator, financial services, Megastores and Formula 1 racing to soft drink, space tourism and, most notably, airlines. After a failed launch in […]

Hotel innovation: The Quincy Singapore

September 20, 2010

4

quincy-singapore

All-inclusive concepts have always been the private hunting ground of resorts on the Red Sea or the Caribbean making them the perfect place for families to enjoy their holidays without worrying about extra charge, food and beverage bills or activities. But no one, that I know of, dared to “export” the all-inclusive concept in an […]

Are Hotels Condemned to Live in the Past?

September 16, 2010

3

Past-present-future

We are all thrilled by new technologies and how innovation can influence the way we live and how we run businesses. The challenge we all face is that technology is evolving so fast that by the time we just comprehend the way it works it is already too late. I came across this futuristic, yet […]

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