Comments for fabriceburtin.com

Comment on What did the Internet REALLY change in the hotel industry? by The waterfront shaw

The waterfront shaw — Fri, 04 Nov 2011 06:24:12 +0000

Hi,

Great Blog. I am totally agree with your blog that internet is really a revolution for hotel industry. Many hotels are taking advantage of internet. Thanks for sharing this information with me.

Comment on Hotel innovation: The Quincy Singapore by Neuartiges Konzept: The Quincy Singapore (via fabriceburtin.com) | TRAVEL4VITALITY

Sun, 28 Aug 2011 18:26:44 +0000

[...] All-inclusive concepts have always been the private hunting ground of resorts on the Red Sea or the Caribbean making them the perfect place for families to enjoy their holidays without worrying about extra charge, food and beverage bills or activities. But no one, that I know of, dared to "export" the all-inclusive concept in an urban environment. I had the pleasant surprise to discover by accident the Quincy hotel last week in Singapore as I was … Read More [...]

Comment on Taboo – With or Without Condom? by Korean Gender Reader « The Grand Narrative

Korean Gender Reader « The Grand Narrative — Sat, 23 Apr 2011 01:12:23 +0000

[...] hotels provide condoms in guest rooms, whether complimentary or for sale? It’s a question still debated in the hotel industry. In China, condoms in hotels are quite common (after Beijing ordered it), but [...]

Comment on Taboo – With or Without Condom? by Condoms in Chinese Hotels « Shanghai Shiok!

Condoms in Chinese Hotels « Shanghai Shiok! — Sun, 17 Apr 2011 14:27:18 +0000

[...] provide condoms in guest rooms, whether complimentary or for sale? It’s a question still debated in the hotel industry. In China, condoms in hotels are quite common (after Beijing ordered it), but [...]

Comment on Sound Branding – Interview with Karlheinz Illner by Katie

Katie — Thu, 14 Apr 2011 01:03:50 +0000

Thanks for clarifying, Karlheinz, and for your support, Fabrice! I’m especially interested, now, to see how Play Network defines their work…

Comment on The Apple tone of voice. All in brand. by Don’t let Your Tone down « fabriceburtin.com

Don’t let Your Tone down « fabriceburtin.com — Wed, 13 Apr 2011 15:55:10 +0000

[...] have been wanting to write a blog post about the importance of the tone of voice in branding and why the wrong tone can remove any value that your brand is trying to build up. This video [...]

Comment on We Should Not get Stuck with Best Practices by God Service Står Over Markedsføringstiltag « Rysgaard Fokus

God Service Står Over Markedsføringstiltag « Rysgaard Fokus — Wed, 13 Apr 2011 08:24:06 +0000

[...] i øvrigt dette ældre indlæg på Fabrice Burtins blog ”We should not get stuck with Best Practices” – hvor han udfordrer på at Best Practices i måden at gøre tingene på ikke er slut-målet – [...]

Comment on Sound Branding – Interview with Karlheinz Illner by Karlheinz Illner

Karlheinz Illner — Tue, 12 Apr 2011 20:47:21 +0000

Hi Katie,
thanks for your feedback. The problem is that some agencies talk about sound branding when they just select an individual music program for a hotel. This is not sound branding. Sound branding exits of individual composed and produced elements which are exclusively ussed – and owned (!) – by one brand. For more details on sound branding terminology please just check my blog and sound branding glossary.
Cheers Karlheinz

Comment on Sound Branding – Interview with Karlheinz Illner by Fabrice Burtin

Fabrice Burtin — Wed, 06 Apr 2011 04:16:22 +0000

Hi Katie, thanks a lot for your comments. I’m a regular reader of hotelmarketingstrategies.com so I really look forward to read more about Craig Foster and Play Network. I had a quick look at what they do and I believe you are right, it is very very close to sound branding. Looking forward to learn more about what they have done for IHG and Hilton! All the best Katie.

Comment on Sound Branding – Interview with Karlheinz Illner by Katie

Katie — Tue, 05 Apr 2011 18:25:32 +0000

Great interview, Fabrice!

We’re discussing sound branding with Craig Foster from Play Network this week, and I’m grateful for the info; I want to be sure to ask good questions, as well. :)

Having spoken briefly with Craig about Play Network’s involvement with IHG and Hilton, I’m interested in this question: “Are you aware of a hotel brand or independent hotel which have used sound branding successfully?” – I wonder if Craig considers their work to be “sound branding” or “sound installations.”

If it’s the former, I’d be careful about promising hotels that they can market themselves as the “First hotel with their own Sound Branding & soundscapes,” but ‘ll be able to get back to you with Craig’s thoughts later this week… fun to have a few different perspectives on this, and thanks again Fabrice and Karlheinz for the fantastic information!

Comment on WiFi connection in Hotels: The new Hot Water? by Fabrice Burtin

Fabrice Burtin — Mon, 28 Mar 2011 15:29:53 +0000

Hi Jean Mario, thanks a lot for your positive comment!

Comment on WiFi connection in Hotels: The new Hot Water? by Fabrice Burtin

Fabrice Burtin — Mon, 28 Mar 2011 15:28:37 +0000

Hi Julie, thanks for your comment. Most hotels charging for Wifi still have to honour a contract with a third party providers that have paid for all infrastructure. Most of the new hotels are taking a different route investing themselves into the infrastructure so that Wifi can be provided free of charge. It is just a matter of time. Thanks a lot for adding my blog into your blogroll! Best, Fabrice