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	<link>http://fabriceburtin.com</link>
	<description>Branding in the hospitality industry, travel and others</description>
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		<title>Don&#8217;t let Your Tone down</title>
		<link>http://fabriceburtin.com/2011/04/13/dont-let-your-tone-down/</link>
		<comments>http://fabriceburtin.com/2011/04/13/dont-let-your-tone-down/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 15:54:51 +0000</pubDate>
		<dc:creator>Fabrice Burtin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://fabriceburtin.com/?p=2150</guid>
		<description><![CDATA[For a while I have been wanting to write a blog post about the importance of the tone of voice in branding and why the wrong tone can remove any value that your brand is trying to build up. This video pushed me to do it. You can have the right conceptual idea or the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fabriceburtin.com&amp;blog=13510960&amp;post=2150&amp;subd=fabriceburtin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">the power of words</media:title>
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		<title>Sound Branding &#8211; Interview with Karlheinz Illner</title>
		<link>http://fabriceburtin.com/2010/10/23/sound-branding-interview-with-karlheinz-illner/</link>
		<comments>http://fabriceburtin.com/2010/10/23/sound-branding-interview-with-karlheinz-illner/#comments</comments>
		<pubDate>Sat, 23 Oct 2010 12:13:47 +0000</pubDate>
		<dc:creator>Fabrice Burtin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Hotel industry]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[guest experience]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[Karlheinz Illner]]></category>
		<category><![CDATA[KARLHEINZ ILLNER MARKEN & TONKULTUR]]></category>
		<category><![CDATA[Sound Branding]]></category>

		<guid isPermaLink="false">http://fabriceburtin.com/?p=2102</guid>
		<description><![CDATA[I recently had the chance to meet with Karlheinz Illner founder of KARLHEINZ ILLNER MARKEN &#38; TONKULTUR, an international brand expert in the field of Sound Branding and Acoustic Identity. We are all familiar with the main dimensions of branding, however Sound Branding and Accoustic Identity are often forgotten though they have an obvious emotional [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fabriceburtin.com&amp;blog=13510960&amp;post=2102&amp;subd=fabriceburtin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://fabriceburtin.com/2010/10/23/sound-branding-interview-with-karlheinz-illner/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">KARLHEINZ ILLNER</media:title>
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		<item>
		<title>A powerful brand must be disliked</title>
		<link>http://fabriceburtin.com/2010/10/14/a-powerful-brand-must-be-disliked/</link>
		<comments>http://fabriceburtin.com/2010/10/14/a-powerful-brand-must-be-disliked/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 16:07:56 +0000</pubDate>
		<dc:creator>Fabrice Burtin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Hotel industry]]></category>

		<guid isPermaLink="false">http://fabriceburtin.com/?p=2092</guid>
		<description><![CDATA[I have been attending a conference in Hong Kong over the past two days where Andrew Cosslett, CEO of IHG (InterContinental Hotel Group) was interviewed on stage during one of the sessions. He made this great comment about branding: &#8220;You know you have a meaningful brand when a part of the customer base dislike the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fabriceburtin.com&amp;blog=13510960&amp;post=2092&amp;subd=fabriceburtin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://fabriceburtin.com/2010/10/14/a-powerful-brand-must-be-disliked/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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		<title>Virgin Hotels &#8211; Show me the Big Idea !</title>
		<link>http://fabriceburtin.com/2010/09/26/virgin-hotels-show-me-the-big-idea/</link>
		<comments>http://fabriceburtin.com/2010/09/26/virgin-hotels-show-me-the-big-idea/#comments</comments>
		<pubDate>Sat, 25 Sep 2010 17:21:05 +0000</pubDate>
		<dc:creator>Fabrice Burtin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Hotel industry]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[promise]]></category>
		<category><![CDATA[virgin]]></category>

		<guid isPermaLink="false">http://fabriceburtin.com/?p=2034</guid>
		<description><![CDATA[Virgin announced on September 20th the launch of the latest addition to its portfolio of brands: Virgin Hotels. So far, the group has reportedly over 300 branded companies, covering everything from mobile phone operator, financial services, Megastores and Formula 1 racing to soft drink, space tourism and, most notably, airlines. After a failed launch in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fabriceburtin.com&amp;blog=13510960&amp;post=2034&amp;subd=fabriceburtin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://fabriceburtin.com/2010/09/26/virgin-hotels-show-me-the-big-idea/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">virgin logo</media:title>
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		<title>Hotel innovation: The Quincy Singapore</title>
		<link>http://fabriceburtin.com/2010/09/20/hotel-innovation-the-quincy-singapore/</link>
		<comments>http://fabriceburtin.com/2010/09/20/hotel-innovation-the-quincy-singapore/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 16:29:55 +0000</pubDate>
		<dc:creator>Fabrice Burtin</dc:creator>
				<category><![CDATA[Hotel industry]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://fabriceburtin.com/?p=2004</guid>
		<description><![CDATA[All-inclusive concepts have always been the private hunting ground of resorts on the Red Sea or the Caribbean making them the perfect place for families to enjoy their holidays without worrying about extra charge, food and beverage bills or activities. But no one, that I know of, dared to &#8220;export&#8221; the all-inclusive concept in an [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fabriceburtin.com&amp;blog=13510960&amp;post=2004&amp;subd=fabriceburtin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://fabriceburtin.com/2010/09/20/hotel-innovation-the-quincy-singapore/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">quincy-singapore</media:title>
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			<media:title type="html">Quincy Hotel Lobby Interior in Singapore</media:title>
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		<item>
		<title>Are Hotels Condemned to Live in the Past?</title>
		<link>http://fabriceburtin.com/2010/09/16/are-hotels-condemned-to-live-in-the-past/</link>
		<comments>http://fabriceburtin.com/2010/09/16/are-hotels-condemned-to-live-in-the-past/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 11:43:05 +0000</pubDate>
		<dc:creator>Fabrice Burtin</dc:creator>
				<category><![CDATA[Hotel industry]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[bedroom]]></category>
		<category><![CDATA[guest experience]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[ipad]]></category>

		<guid isPermaLink="false">http://fabriceburtin.com/?p=1939</guid>
		<description><![CDATA[We are all thrilled by new technologies and how innovation can influence the way we live and how we run businesses. The challenge we all face is that technology is evolving so fast that by the time we just comprehend the way it works it is already too late. I came across this futuristic, yet [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fabriceburtin.com&amp;blog=13510960&amp;post=1939&amp;subd=fabriceburtin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://fabriceburtin.com/2010/09/16/are-hotels-condemned-to-live-in-the-past/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Past-present-future</media:title>
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			<media:title type="html">Nokia_7110_open</media:title>
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		<item>
		<title>WiFi connection in Hotels: The new Hot Water?</title>
		<link>http://fabriceburtin.com/2010/09/12/wifi-connection-in-hotels-follow-up/</link>
		<comments>http://fabriceburtin.com/2010/09/12/wifi-connection-in-hotels-follow-up/#comments</comments>
		<pubDate>Sun, 12 Sep 2010 15:29:53 +0000</pubDate>
		<dc:creator>Fabrice Burtin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Hotel industry]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[wifi]]></category>

		<guid isPermaLink="false">http://fabriceburtin.com/?p=1871</guid>
		<description><![CDATA[Last July I wrote this post Should Internet access be Free in Hotels. After numerous feed back online and offline and having read several related articles, each one pushing a different opinion, my thinking has slightly evolved over time so I have decided to write this follow-up post. I also felt it was important to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fabriceburtin.com&amp;blog=13510960&amp;post=1871&amp;subd=fabriceburtin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://fabriceburtin.com/2010/09/12/wifi-connection-in-hotels-follow-up/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
	
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			<media:title type="html">wifi-fan</media:title>
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			<media:title type="html">fabriceburtin</media:title>
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		<item>
		<title>The Power of Common Sense</title>
		<link>http://fabriceburtin.com/2010/09/09/the-power-of-common-sense/</link>
		<comments>http://fabriceburtin.com/2010/09/09/the-power-of-common-sense/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 15:04:53 +0000</pubDate>
		<dc:creator>Fabrice Burtin</dc:creator>
				<category><![CDATA[Hotel industry]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[common sense]]></category>
		<category><![CDATA[minibar]]></category>
		<category><![CDATA[Peninsula]]></category>

		<guid isPermaLink="false">http://fabriceburtin.com/?p=1801</guid>
		<description><![CDATA[Fifteen years ago when I just started my professional career with zero experience in the hotel industry, I had lunch with a veteran hotelier that was working for the group I had joined. I never forgot what he told me: &#8220;Fabrice, the hotel industry is very complex and takes on board numerous factors that you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fabriceburtin.com&amp;blog=13510960&amp;post=1801&amp;subd=fabriceburtin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://fabriceburtin.com/2010/09/09/the-power-of-common-sense/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">common sense</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/6e7f4318eb63d67abd733e57844c8585?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">fabriceburtin</media:title>
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			<media:title type="html">post to pdf</media:title>
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	</item>
		<item>
		<title>Taboo &#8211; With or Without Condom?</title>
		<link>http://fabriceburtin.com/2010/09/04/taboo-with-or-without-condom/</link>
		<comments>http://fabriceburtin.com/2010/09/04/taboo-with-or-without-condom/#comments</comments>
		<pubDate>Sat, 04 Sep 2010 06:35:08 +0000</pubDate>
		<dc:creator>Fabrice Burtin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Hotel industry]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[bathroom amenities]]></category>
		<category><![CDATA[bedroom]]></category>
		<category><![CDATA[condoms]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://fabriceburtin.com/?p=1170</guid>
		<description><![CDATA[This remains one of the biggest taboo question in the hotel industry and I have to admit that I have actually hesitated for some time before publishing this post. Should hotels provide condoms in the rooms? We know that in some cases hotels already have them for sale as part of the mini-bar but the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fabriceburtin.com&amp;blog=13510960&amp;post=1170&amp;subd=fabriceburtin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://fabriceburtin.com/2010/09/04/taboo-with-or-without-condom/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
	
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			<media:title type="html">coloured condom</media:title>
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		<title>Make your Social Media communication Personal</title>
		<link>http://fabriceburtin.com/2010/09/02/make-your-social-media-communication-personal/</link>
		<comments>http://fabriceburtin.com/2010/09/02/make-your-social-media-communication-personal/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 17:48:25 +0000</pubDate>
		<dc:creator>Fabrice Burtin</dc:creator>
				<category><![CDATA[Hotel industry]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://fabriceburtin.com/?p=1716</guid>
		<description><![CDATA[I was reading this statement on Twitter. &#8220;The sooner you make your digital marketing personal and human, with stories from and about your customers..the quicker you&#8217;ll find success&#8221;. I cannot agree more. The way businesses have jumped opportunistically into the Social Media game has always bothered me because I don&#8217;t think they are utilising it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fabriceburtin.com&amp;blog=13510960&amp;post=1716&amp;subd=fabriceburtin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://fabriceburtin.com/2010/09/02/make-your-social-media-communication-personal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">human twitter</media:title>
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			<media:title type="html">fabriceburtin</media:title>
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			<media:title type="html">human twitter</media:title>
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		<title>10 Tips to Build Your hotel Brand Without an Agency</title>
		<link>http://fabriceburtin.com/2010/08/29/10-tips-to-build-your-hotel-brand-without-an-agency/</link>
		<comments>http://fabriceburtin.com/2010/08/29/10-tips-to-build-your-hotel-brand-without-an-agency/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 15:15:23 +0000</pubDate>
		<dc:creator>Fabrice Burtin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Hotel industry]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[hotel chains]]></category>
		<category><![CDATA[promise]]></category>

		<guid isPermaLink="false">http://fabriceburtin.com/?p=1570</guid>
		<description><![CDATA[Branding is a science that takes time, knowledge, resources and&#8230; money. A branding agency will be a invaluable asset while branding your hotel but when adding-up all the tasks that need to be sub-contracted, building your Brand can become a very costly exercise that not all small independent hotels can afford. Here are 10 Tips [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fabriceburtin.com&amp;blog=13510960&amp;post=1570&amp;subd=fabriceburtin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://fabriceburtin.com/2010/08/29/10-tips-to-build-your-hotel-brand-without-an-agency/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
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			<media:title type="html">do it yourself</media:title>
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			<media:title type="html">fabriceburtin</media:title>
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		<title>We Should Not get Stuck with Best Practices</title>
		<link>http://fabriceburtin.com/2010/08/26/we-should-not-get-stuck-with-best-practices/</link>
		<comments>http://fabriceburtin.com/2010/08/26/we-should-not-get-stuck-with-best-practices/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 17:36:18 +0000</pubDate>
		<dc:creator>Fabrice Burtin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Hotel industry]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Best practices]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[status quo]]></category>

		<guid isPermaLink="false">http://fabriceburtin.com/?p=1376</guid>
		<description><![CDATA[I was reading this quote posted on Twitter by Dan Shawbel and inspired me to write this article. “The single biggest reason companies fail is they over-invest in what is, as opposed to what might be.” &#8211; Gary Hamel In our daily professional life we often make references to Best Practices when trying to figure [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fabriceburtin.com&amp;blog=13510960&amp;post=1376&amp;subd=fabriceburtin&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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			<media:title type="html">thinking-outside-the-box</media:title>
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			<media:title type="html">Fosbury</media:title>
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			<media:title type="html">post to pdf</media:title>
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