December 5, 2017
August 7, 2012

Don’t let Your Tone down

April 13, 2011


For a while I have been wanting to write a blog post about the importance of the tone of voice in branding and why the wrong tone can remove any value that your brand is trying to build up. This video pushed me to do it. You can have the right conceptual idea or the […]

Posted in: Branding

Sound Branding – Interview with Karlheinz Illner

October 23, 2010


I recently had the chance to meet with Karlheinz Illner founder of KARLHEINZ ILLNER MARKEN & TONKULTUR, an international brand expert in the field of Sound Branding and Acoustic Identity. We are all familiar with the main dimensions of branding, however Sound Branding and Accoustic Identity are often forgotten though they have an obvious emotional […]

Posted in: Branding, Hotel industry

A powerful brand must be disliked

October 14, 2010


I have been attending a conference in Hong Kong over the past two days where Andrew Cosslett, CEO of IHG (InterContinental Hotel Group) was interviewed on stage during one of the sessions. He made this great comment about branding: “You know you have a meaningful brand when a part of the customer base dislike the […]

Posted in: Branding, Hotel industry

Virgin Hotels – Show me the Big Idea !

September 26, 2010


Virgin announced on September 20th the launch of the latest addition to its portfolio of brands: Virgin Hotels. So far, the group has reportedly over 300 branded companies, covering everything from mobile phone operator, financial services, Megastores and Formula 1 racing to soft drink, space tourism and, most notably, airlines. After a failed launch in […]

Hotel innovation: The Quincy Singapore

September 20, 2010


All-inclusive concepts have always been the private hunting ground of resorts on the Red Sea or the Caribbean making them the perfect place for families to enjoy their holidays without worrying about extra charge, food and beverage bills or activities. But no one, that I know of, dared to “export” the all-inclusive concept in an […]