Browsing All Posts published on »May, 2010«

Lifestyle hotel brands. Is there such a thing?

May 30, 2010

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First of all, I want to stress that the term “Lifestyle brand” is coming dangerously close to becoming the most overly used and abused term in the English marketing language. Any product line, service provider or even a person which leads the consumer to feel that he or she belongs to a group or culture […]

Sleeping beside the pharaohs

May 22, 2010

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I was recently in Cairo for a 24-hour business trip. My client recommended me a hotel near their office. All I needed was a bed and a hot shower so I didn’t really bother checking further. The USD 65 room rate did trigger a small concern in my mind about where I was going to […]

Branding well explained

May 12, 2010

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Branding is a fascinating world and I love to read about it, hearing everyone’s opinions and contribute whenever I can. This slide show is a synopsis of The Brand Gap, a whiteboard overview, written by Marty Neumeier. It is clear, concise and a perfect introduction for those who want to understand what branding is all […]