Browsing All Posts published on »June, 2010«

Independent hotels vs. Global brands. Fair game?

June 28, 2010

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I was reading recently this report on hotel-blogs.com. “According to the hotel research company MKG Group, over 80,000 hotel rooms have been added to EU hotel supply (reaching 147,000 hotels and 5.2 milions rooms), half of which in Spain, Germany and Italy. According to MKG Hospitality, the EU is experiencing a certain level of restructuring, […]

Building a brand answering 3 questions

June 27, 2010

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I was flipping through The Brand Gap book from Martin Neumeier recently. It is something I do on a regular basis. I really like his simple way of looking at branding: – Who are you? – What are you doing? – Why does it matter? Of course these four-word questions require more than a four-word […]

Budget hotel concepts will transform the hotel industry in Asia

June 26, 2010

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Travelling to the East has started in the beginning of the 20th century with the first hotels becoming famous for being the base of some legendary adventurous travel writers such as Graham Greene, Somerset Maugham or Joseph Conrad. The Oriental hotel in Bangkok, Grand Hotel d’Angkor in Siem Reap, The Raffles in Singapore, The Strand […]

Expo 2010 – Where is the magic?

June 24, 2010

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I travelled to Shanghai really excited with the idea that for the first time I was going to visit a World’s Fair. The Exposition Universelle… The name itself has something magical to it. It did remind me when I went to the Olympics for the first time in Athens, back in 2004. Both names carry […]

Shanghai Expo 2010 – the shaping of Brand China

June 23, 2010

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Three main eras have been identified since the first world fair in 1851: Industrialization (1851–1938) Cultural exchange (1939–1987) Nation branding (1988–present) I want to suggest creating a new era: Organiser branding (2010 – onwards) Brand China China’s most important strategic issues have at their root a shared connection to China’s national image. The second threat […]

Listen to the kids

June 13, 2010

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The reason why innovation is such a challenge for most companies is because our life revolves around preconceived ideas and concepts that we have learnt since young age and accepted them as being the norm. Innovation is a change in thought process, so looking at something from a total new angle does require to put […]

Innovation – victim of certainty

June 9, 2010

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The biggest hurdle to innovation, in any industry, remains in the inability of corporations to take risks and longing for certainty. Now-days, unless innovative ideas are backed up by studies, rationals, ROI %, potential market size and endless consumer surveys, they always stay at the idea stage without being implemented. Lost opportunity. By definition, innovation […]