The biggest hurdle to innovation, in any industry, remains in the inability of corporations to take risks and longing for certainty.
Now-days, unless innovative ideas are backed up by studies, rationals, ROI %, potential market size and endless consumer surveys, they always stay at the idea stage without being implemented. Lost opportunity.
By definition, innovation is a change in thought process, therefore its potential cannot be quantified unless it is trusted and tested. If you only take a business decision based on absolute certainty, you may take small risks and achieve small successes.
Great innovations and risk taking go hand in hand.
Or reach for the mundane.
Fabrice Burtin – June 2010