Browsing All Posts published on »July, 2010«

I Love Paris / Off-the-cuff

July 29, 2010


Have you ever read a guide book about the city where you grew up? It is so impersonal that you sometimes hardly recognise it. You know the places mentioned but you cannot feel the soul of it. To grab the essence of a city you need to focus your mind on what matters and where […]

Can we copy whatever brand tagline whenever we want?

July 26, 2010


I accidentally discovered this tagline on the top banner of the IHG (InterContinental) website – – The Whatever / Whenever concept has been one of W Hotels‘s brand pillars and what they are known for for many years. IHG could not ignore it. A company like IHG does have massive financial means to develop their […]

Should hoteliers turn into online geeks?

July 25, 2010


A few days ago, I posted about What the Internet has changed in the hotel industry. I quickly got great comments online and offline from players in the industry that highlighted the fact that it has mostly revolutionized the life of small independent hotels, for the best, but also for the worst. The best because […]

Managing the last impression in hotels

July 21, 2010


I was just reading last week that Tripadvisor just became the #1 most popular travel website ahead of Expedia. Let’s be honest, we all think the same, Tripadvisor is hotels worst enemy and the tool of the cowards. Ten years ago, the only solution we had to express our bitter feelings was the little guest […]

Why do we drink tomato juice on a plane?

July 17, 2010


I took my first long distance flight when I was about 8 years old. I remember very well that we must have gone 4 or 5 times to see the stewardess to get one more can of tomato juice. This is the funniest and most bizarre thing. I don’ think there is any valid and […]

What did the Internet REALLY change in the hotel industry?

July 12, 2010


The Internet in the hotel industry has been a revolution. No doubt about that. It has completely changed the way we find, discover and book hotels within 10 years. I would personally put the big turning point in 2002. However, how much the Internet has actually improved the bottom line in the hotel industry? Have […]

The Apple tone of voice. All in brand.

July 7, 2010


Apple has been producing online promotional videos for quite some time for the launch of their products but it is only recently that I have noticed the very controlled tone of voice that they are using across all of them. While, at a glance, it looks very relax and almost random, you quickly realise that […]