Browsing All Posts published on »August, 2010«

10 Tips to Build Your hotel Brand Without an Agency

August 29, 2010


Branding is a science that takes time, knowledge, resources and… money. A branding agency will be a invaluable asset while branding your hotel but when adding-up all the tasks that need to be sub-contracted, building your Brand can become a very costly exercise that not all small independent hotels can afford. Here are 10 Tips […]

We Should Not get Stuck with Best Practices

August 26, 2010


I was reading this quote posted on Twitter by Dan Shawbel and inspired me to write this article. “The single biggest reason companies fail is they over-invest in what is, as opposed to what might be.” – Gary Hamel In our daily professional life we often make references to Best Practices when trying to figure […]

Show me your Bathroom Amenities & I will tell you Who You Are

August 22, 2010


When listing the features that really matter in a hotel we usually find: a comfortable bed, a fast/reliable internet connection, a powerful hot shower and great breakfast in the morning. To this coherent list I would like to add the bathroom amenities. It’s like the restrooms in a restaurant, you don’t choose a restaurant because […]

Hotel Branding is Not a Marketing Function

August 8, 2010


I cannot count the number of times I met an entrepreneur telling me: “I want to create a new hotel brand so I need a logo and a website”. Usually the relationship doesn’t go far or is set up for failure. A Brand is Not a Logo. – A brand is much more than a […]

Mr and Mrs Smith travel website – thumbs up!

August 2, 2010


I usually do not advertise businesses but I thought that one was so well put together that it deserved to be mentioned. It is rare to see a well designed and appealing third-party travel website and I must say, Mr and Mrs. Smith Boutique and Luxury Hotels Specialists ( does make me want to book. […]

How to brief your communication agency

August 2, 2010


I always like to say that there is no good or bad communication agency. There is first a good brief or a bad brief. What you tell your agency, the way you say it, the level of information you disclose and the relationship you establish with your agency will largely determine the quality of the […]