Mr and Mrs Smith travel website – thumbs up!

Posted on August 2, 2010


mr and mrs smith logo blackI usually do not advertise businesses but I thought that one was so well put together that it deserved to be mentioned.

It is rare to see a well designed and appealing third-party travel website and I must say, Mr and Mrs. Smith Boutique and Luxury Hotels Specialists ( does make me want to book. Over and over.
What a great name, a great logo and great visual identity! Well done. Superb. Up to the tiniest details.

While usually most of the travel sites are putting all efforts into navigation and functionality but ignoring design and user experience, the site managed to find the right balance between all.
The homepage is very well put together with all features very well organised. None is over shadowing the others:
– Promotional offers
– Hotels grouped by themes (Children friendly hotels, Spa hotels, wedding and honeymoons etc.)
– User friendly booking mask
– Top hotels and Top destinations
– Non intrusive news display / Social media short cuts / Blog
– Geographic location recognition
– Refined tone of voice
– Rich content
– Etc.

The site is all about designed and sophisticated hotels & resorts. The brand has been built and brought to life around these key principles. It is is true for everything they do. They are staying in brand all the way through.
Also very important to note that Mr and Mrs Smith online successes have now been expanded offline. An excellent case of successful branding where the brand has been horizontally integrated with the release of a series of travel book collection. More than a travel website, it is now a lifestyle brand. A brand with credibility.

I don’t know how much the principals have invested into their brand and content, but I know it was worth every penny!

Fabrice Burtin – August 2010

Ps: I have no direct or indirect involvement with this website or the Mr and Mrs Smith brand.

post to pdf