Browsing All Posts published on »August, 2012«

Advertising – Under promise, over deliver

August 7, 2012

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When playing with advertising copy, there is great temptation to over promise. It’s easy to fool your customers and promise what you think they want. It’s easy to write an extravagant headline, to grab the attention of the naives. You might get a booking out of it. But it is not so easy to manage […]