Browsing All Posts filed under »Branding«

11 key findings and why Forrest Gump is the ultimate entrepreneur

December 5, 2017


  Early 2016, I’ve embarked on this journey to change a small bit of the world to provide all of us with an app-based social platform that facilitates real life connections through recreational activities. 8 weeks ago, the Playground team gave birth to a sleek and user friendly app for iPhone and Android smartphones that […]

Advertising – Under promise, over deliver

August 7, 2012


When playing with advertising copy, there is great temptation to over promise. It’s easy to fool your customers and promise what you think they want. It’s easy to write an extravagant headline, to grab the attention of the naives. You might get a booking out of it. But it is not so easy to manage […]

Don’t let Your Tone down

April 13, 2011


For a while I have been wanting to write a blog post about the importance of the tone of voice in branding and why the wrong tone can remove any value that your brand is trying to build up. This video pushed me to do it. You can have the right conceptual idea or the […]

Sound Branding – Interview with Karlheinz Illner

October 23, 2010


I recently had the chance to meet with Karlheinz Illner founder of KARLHEINZ ILLNER MARKEN & TONKULTUR, an international brand expert in the field of Sound Branding and Acoustic Identity. We are all familiar with the main dimensions of branding, however Sound Branding and Accoustic Identity are often forgotten though they have an obvious emotional […]

A powerful brand must be disliked

October 14, 2010


I have been attending a conference in Hong Kong over the past two days where Andrew Cosslett, CEO of IHG (InterContinental Hotel Group) was interviewed on stage during one of the sessions. He made this great comment about branding: “You know you have a meaningful brand when a part of the customer base dislike the […]

Virgin Hotels – Show me the Big Idea !

September 26, 2010


Virgin announced on September 20th the launch of the latest addition to its portfolio of brands: Virgin Hotels. So far, the group has reportedly over 300 branded companies, covering everything from mobile phone operator, financial services, Megastores and Formula 1 racing to soft drink, space tourism and, most notably, airlines. After a failed launch in […]

WiFi connection in Hotels: The new Hot Water?

September 12, 2010


Last July I wrote this post Should Internet access be Free in Hotels. After numerous feed back online and offline and having read several related articles, each one pushing a different opinion, my thinking has slightly evolved over time so I have decided to write this follow-up post. I also felt it was important to […]