Browsing All Posts filed under »Branding«

I Love Paris / Off-the-cuff

July 29, 2010


Have you ever read a guide book about the city where you grew up? It is so impersonal that you sometimes hardly recognise it. You know the places mentioned but you cannot feel the soul of it. To grab the essence of a city you need to focus your mind on what matters and where […]

Can we copy whatever brand tagline whenever we want?

July 26, 2010


I accidentally discovered this tagline on the top banner of the IHG (InterContinental) website – – The Whatever / Whenever concept has been one of W Hotels‘s brand pillars and what they are known for for many years. IHG could not ignore it. A company like IHG does have massive financial means to develop their […]

Managing the last impression in hotels

July 21, 2010


I was just reading last week that Tripadvisor just became the #1 most popular travel website ahead of Expedia. Let’s be honest, we all think the same, Tripadvisor is hotels worst enemy and the tool of the cowards. Ten years ago, the only solution we had to express our bitter feelings was the little guest […]

Why do we drink tomato juice on a plane?

July 17, 2010


I took my first long distance flight when I was about 8 years old. I remember very well that we must have gone 4 or 5 times to see the stewardess to get one more can of tomato juice. This is the funniest and most bizarre thing. I don’ think there is any valid and […]

The Apple tone of voice. All in brand.

July 7, 2010


Apple has been producing online promotional videos for quite some time for the launch of their products but it is only recently that I have noticed the very controlled tone of voice that they are using across all of them. While, at a glance, it looks very relax and almost random, you quickly realise that […]

Innovation – why has the hotel industry missed the train?

July 6, 2010


Interested about branding, my eyes always stop on articles about the great brands of this world. If you look at any chart, you will always find that all the brands listed are always brands that came up with great innovations. Whether it is 5 years ago, 20 years or 50 years ago. Each single one […]

Are management contracts hotel brands’ best enemies?

July 6, 2010


This is something that is not always known by people outside of the industry but today it is very rare that large hotel companies such as Marriott, Starwood, Accor or IHG own any of their hotels. They own the brand that seats on the roof and are being paid management fees by the actual owner […]