Browsing All Posts filed under »Hotel industry«

Advertising – Under promise, over deliver

August 7, 2012

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When playing with advertising copy, there is great temptation to over promise. It’s easy to fool your customers and promise what you think they want. It’s easy to write an extravagant headline, to grab the attention of the naives. You might get a booking out of it. But it is not so easy to manage […]

Sound Branding – Interview with Karlheinz Illner

October 23, 2010

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I recently had the chance to meet with Karlheinz Illner founder of KARLHEINZ ILLNER MARKEN & TONKULTUR, an international brand expert in the field of Sound Branding and Acoustic Identity. We are all familiar with the main dimensions of branding, however Sound Branding and Accoustic Identity are often forgotten though they have an obvious emotional […]

A powerful brand must be disliked

October 14, 2010

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I have been attending a conference in Hong Kong over the past two days where Andrew Cosslett, CEO of IHG (InterContinental Hotel Group) was interviewed on stage during one of the sessions. He made this great comment about branding: “You know you have a meaningful brand when a part of the customer base dislike the […]

Virgin Hotels – Show me the Big Idea !

September 26, 2010

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Virgin announced on September 20th the launch of the latest addition to its portfolio of brands: Virgin Hotels. So far, the group has reportedly over 300 branded companies, covering everything from mobile phone operator, financial services, Megastores and Formula 1 racing to soft drink, space tourism and, most notably, airlines. After a failed launch in […]

Hotel innovation: The Quincy Singapore

September 20, 2010

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All-inclusive concepts have always been the private hunting ground of resorts on the Red Sea or the Caribbean making them the perfect place for families to enjoy their holidays without worrying about extra charge, food and beverage bills or activities. But no one, that I know of, dared to “export” the all-inclusive concept in an […]

Are Hotels Condemned to Live in the Past?

September 16, 2010

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We are all thrilled by new technologies and how innovation can influence the way we live and how we run businesses. The challenge we all face is that technology is evolving so fast that by the time we just comprehend the way it works it is already too late. I came across this futuristic, yet […]

WiFi connection in Hotels: The new Hot Water?

September 12, 2010

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Last July I wrote this post Should Internet access be Free in Hotels. After numerous feed back online and offline and having read several related articles, each one pushing a different opinion, my thinking has slightly evolved over time so I have decided to write this follow-up post. I also felt it was important to […]