Browsing All Posts filed under »Travel«

Virgin Hotels – Show me the Big Idea !

September 26, 2010

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Virgin announced on September 20th the launch of the latest addition to its portfolio of brands: Virgin Hotels. So far, the group has reportedly over 300 branded companies, covering everything from mobile phone operator, financial services, Megastores and Formula 1 racing to soft drink, space tourism and, most notably, airlines. After a failed launch in […]

Mr and Mrs Smith travel website – thumbs up!

August 2, 2010

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I usually do not advertise businesses but I thought that one was so well put together that it deserved to be mentioned. It is rare to see a well designed and appealing third-party travel website and I must say, Mr and Mrs. Smith Boutique and Luxury Hotels Specialists (http://www.mrandmrssmith.com) does make me want to book. […]

I Love Paris / Off-the-cuff

July 29, 2010

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Have you ever read a guide book about the city where you grew up? It is so impersonal that you sometimes hardly recognise it. You know the places mentioned but you cannot feel the soul of it. To grab the essence of a city you need to focus your mind on what matters and where […]

Why do we drink tomato juice on a plane?

July 17, 2010

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I took my first long distance flight when I was about 8 years old. I remember very well that we must have gone 4 or 5 times to see the stewardess to get one more can of tomato juice. This is the funniest and most bizarre thing. I don’ think there is any valid and […]

Lifestyle hotel brands. Is there such a thing?

May 30, 2010

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First of all, I want to stress that the term “Lifestyle brand” is coming dangerously close to becoming the most overly used and abused term in the English marketing language. Any product line, service provider or even a person which leads the consumer to feel that he or she belongs to a group or culture […]

Sleeping beside the pharaohs

May 22, 2010

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I was recently in Cairo for a 24-hour business trip. My client recommended me a hotel near their office. All I needed was a bed and a hot shower so I didn’t really bother checking further. The USD 65 room rate did trigger a small concern in my mind about where I was going to […]

The world in action – in few square kilometres

April 8, 2010

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In my past 15 years, I have had the opportunity to join several travel trade shows around the world. But they were all “human size”. From 10 to 12 March I went for the first time to ITB in Berlin. Several companies have tried to build theme parks showing the world in a very condensed […]