Are Hotels Condemned to Live in the Past?

September 16, 2010

4

We are all thrilled by new technologies and how innovation can influence the way we live and how we run businesses. The challenge we all face is that technology is evolving so fast that by the time we just comprehend the way it works it is already too late. I came across this futuristic, yet […]

WiFi connection in Hotels: The new Hot Water?

September 12, 2010

13

Last July I wrote this post Should Internet access be Free in Hotels. After numerous feed back online and offline and having read several related articles, each one pushing a different opinion, my thinking has slightly evolved over time so I have decided to write this follow-up post. I also felt it was important to […]

The Power of Common Sense

September 9, 2010

5

Fifteen years ago when I just started my professional career with zero experience in the hotel industry, I had lunch with a veteran hotelier that was working for the group I had joined. I never forgot what he told me: “Fabrice, the hotel industry is very complex and takes on board numerous factors that you […]

Taboo – With or Without Condom?

September 4, 2010

18

This remains one of the biggest taboo question in the hotel industry and I have to admit that I have actually hesitated for some time before publishing this post. Should hotels provide condoms in the rooms? We know that in some cases hotels already have them for sale as part of the mini-bar but the […]

Make your Social Media communication Personal

September 2, 2010

0

I was reading this statement on Twitter. “The sooner you make your digital marketing personal and human, with stories from and about your customers..the quicker you’ll find success”. I cannot agree more. The way businesses have jumped opportunistically into the Social Media game has always bothered me because I don’t think they are utilising it […]

10 Tips to Build Your hotel Brand Without an Agency

August 29, 2010

8

Branding is a science that takes time, knowledge, resources and… money. A branding agency will be a invaluable asset while branding your hotel but when adding-up all the tasks that need to be sub-contracted, building your Brand can become a very costly exercise that not all small independent hotels can afford. Here are 10 Tips […]

Posted in: Branding, Hotel industry

We Should Not get Stuck with Best Practices

August 26, 2010

5

I was reading this quote posted on Twitter by Dan Shawbel and inspired me to write this article. “The single biggest reason companies fail is they over-invest in what is, as opposed to what might be.” – Gary Hamel In our daily professional life we often make references to Best Practices when trying to figure […]

Posted in: Branding, Hotel industry