Browsing All posts tagged under »Apple«

We Should Not get Stuck with Best Practices

August 26, 2010

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I was reading this quote posted on Twitter by Dan Shawbel and inspired me to write this article. “The single biggest reason companies fail is they over-invest in what is, as opposed to what might be.” – Gary Hamel In our daily professional life we often make references to Best Practices when trying to figure […]

The Apple tone of voice. All in brand.

July 7, 2010

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Apple has been producing online promotional videos for quite some time for the launch of their products but it is only recently that I have noticed the very controlled tone of voice that they are using across all of them. While, at a glance, it looks very relax and almost random, you quickly realise that […]