Browsing All posts tagged under »Apple«

We Should Not get Stuck with Best Practices

August 26, 2010


I was reading this quote posted on Twitter by Dan Shawbel and inspired me to write this article. “The single biggest reason companies fail is they over-invest in what is, as opposed to what might be.” – Gary Hamel In our daily professional life we often make references to Best Practices when trying to figure […]

The Apple tone of voice. All in brand.

July 7, 2010


Apple has been producing online promotional videos for quite some time for the launch of their products but it is only recently that I have noticed the very controlled tone of voice that they are using across all of them. While, at a glance, it looks very relax and almost random, you quickly realise that […]