Browsing All posts tagged under »branding«

Sound Branding – Interview with Karlheinz Illner

October 23, 2010

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I recently had the chance to meet with Karlheinz Illner founder of KARLHEINZ ILLNER MARKEN & TONKULTUR, an international brand expert in the field of Sound Branding and Acoustic Identity. We are all familiar with the main dimensions of branding, however Sound Branding and Accoustic Identity are often forgotten though they have an obvious emotional […]

Virgin Hotels – Show me the Big Idea !

September 26, 2010

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Virgin announced on September 20th the launch of the latest addition to its portfolio of brands: Virgin Hotels. So far, the group has reportedly over 300 branded companies, covering everything from mobile phone operator, financial services, Megastores and Formula 1 racing to soft drink, space tourism and, most notably, airlines. After a failed launch in […]

WiFi connection in Hotels: The new Hot Water?

September 12, 2010

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Last July I wrote this post Should Internet access be Free in Hotels. After numerous feed back online and offline and having read several related articles, each one pushing a different opinion, my thinking has slightly evolved over time so I have decided to write this follow-up post. I also felt it was important to […]

10 Tips to Build Your hotel Brand Without an Agency

August 29, 2010

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Branding is a science that takes time, knowledge, resources and… money. A branding agency will be a invaluable asset while branding your hotel but when adding-up all the tasks that need to be sub-contracted, building your Brand can become a very costly exercise that not all small independent hotels can afford. Here are 10 Tips […]

We Should Not get Stuck with Best Practices

August 26, 2010

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I was reading this quote posted on Twitter by Dan Shawbel and inspired me to write this article. “The single biggest reason companies fail is they over-invest in what is, as opposed to what might be.” – Gary Hamel In our daily professional life we often make references to Best Practices when trying to figure […]

Mr and Mrs Smith travel website – thumbs up!

August 2, 2010

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I usually do not advertise businesses but I thought that one was so well put together that it deserved to be mentioned. It is rare to see a well designed and appealing third-party travel website and I must say, Mr and Mrs. Smith Boutique and Luxury Hotels Specialists (http://www.mrandmrssmith.com) does make me want to book. […]

How to brief your communication agency

August 2, 2010

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I always like to say that there is no good or bad communication agency. There is first a good brief or a bad brief. What you tell your agency, the way you say it, the level of information you disclose and the relationship you establish with your agency will largely determine the quality of the […]