Browsing All posts tagged under »branding«

I Love Paris / Off-the-cuff

July 29, 2010

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Have you ever read a guide book about the city where you grew up? It is so impersonal that you sometimes hardly recognise it. You know the places mentioned but you cannot feel the soul of it. To grab the essence of a city you need to focus your mind on what matters and where […]

Can we copy whatever brand tagline whenever we want?

July 26, 2010

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I accidentally discovered this tagline on the top banner of the IHG (InterContinental) website – – The Whatever / Whenever concept has been one of W Hotels‘s brand pillars and what they are known for for many years. IHG could not ignore it. A company like IHG does have massive financial means to develop their […]

Managing the last impression in hotels

July 21, 2010

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I was just reading last week that Tripadvisor just became the #1 most popular travel website ahead of Expedia. Let’s be honest, we all think the same, Tripadvisor is hotels worst enemy and the tool of the cowards. Ten years ago, the only solution we had to express our bitter feelings was the little guest […]

Innovation – why has the hotel industry missed the train?

July 6, 2010

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Interested about branding, my eyes always stop on articles about the great brands of this world. If you look at any chart, you will always find that all the brands listed are always brands that came up with great innovations. Whether it is 5 years ago, 20 years or 50 years ago. Each single one […]

Are management contracts hotel brands’ best enemies?

July 6, 2010

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This is something that is not always known by people outside of the industry but today it is very rare that large hotel companies such as Marriott, Starwood, Accor or IHG own any of their hotels. They own the brand that seats on the roof and are being paid management fees by the actual owner […]

Independent hotels vs. Global brands. Fair game?

June 28, 2010

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I was reading recently this report on hotel-blogs.com. “According to the hotel research company MKG Group, over 80,000 hotel rooms have been added to EU hotel supply (reaching 147,000 hotels and 5.2 milions rooms), half of which in Spain, Germany and Italy. According to MKG Hospitality, the EU is experiencing a certain level of restructuring, […]

Building a brand answering 3 questions

June 27, 2010

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I was flipping through The Brand Gap book from Martin Neumeier recently. It is something I do on a regular basis. I really like his simple way of looking at branding: – Who are you? – What are you doing? – Why does it matter? Of course these four-word questions require more than a four-word […]