Browsing All posts tagged under »business strategy«

10 Tips to Build Your hotel Brand Without an Agency

August 29, 2010


Branding is a science that takes time, knowledge, resources and… money. A branding agency will be a invaluable asset while branding your hotel but when adding-up all the tasks that need to be sub-contracted, building your Brand can become a very costly exercise that not all small independent hotels can afford. Here are 10 Tips […]

Independent hotels vs. Global brands. Fair game?

June 28, 2010


I was reading recently this report on “According to the hotel research company MKG Group, over 80,000 hotel rooms have been added to EU hotel supply (reaching 147,000 hotels and 5.2 milions rooms), half of which in Spain, Germany and Italy. According to MKG Hospitality, the EU is experiencing a certain level of restructuring, […]

Branding well explained

May 12, 2010


Branding is a fascinating world and I love to read about it, hearing everyone’s opinions and contribute whenever I can. This slide show is a synopsis of The Brand Gap, a whiteboard overview, written by Marty Neumeier. It is clear, concise and a perfect introduction for those who want to understand what branding is all […]