Browsing All posts tagged under »guest experience«

Sound Branding – Interview with Karlheinz Illner

October 23, 2010

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I recently had the chance to meet with Karlheinz Illner founder of KARLHEINZ ILLNER MARKEN & TONKULTUR, an international brand expert in the field of Sound Branding and Acoustic Identity. We are all familiar with the main dimensions of branding, however Sound Branding and Accoustic Identity are often forgotten though they have an obvious emotional […]

Are Hotels Condemned to Live in the Past?

September 16, 2010

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We are all thrilled by new technologies and how innovation can influence the way we live and how we run businesses. The challenge we all face is that technology is evolving so fast that by the time we just comprehend the way it works it is already too late. I came across this futuristic, yet […]

Managing the last impression in hotels

July 21, 2010

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I was just reading last week that Tripadvisor just became the #1 most popular travel website ahead of Expedia. Let’s be honest, we all think the same, Tripadvisor is hotels worst enemy and the tool of the cowards. Ten years ago, the only solution we had to express our bitter feelings was the little guest […]

Sleeping beside the pharaohs

May 22, 2010

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I was recently in Cairo for a 24-hour business trip. My client recommended me a hotel near their office. All I needed was a bed and a hot shower so I didn’t really bother checking further. The USD 65 room rate did trigger a small concern in my mind about where I was going to […]