Browsing All posts tagged under »hotel chains«

10 Tips to Build Your hotel Brand Without an Agency

August 29, 2010

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Branding is a science that takes time, knowledge, resources and… money. A branding agency will be a invaluable asset while branding your hotel but when adding-up all the tasks that need to be sub-contracted, building your Brand can become a very costly exercise that not all small independent hotels can afford. Here are 10 Tips […]

Are management contracts hotel brands’ best enemies?

July 6, 2010

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This is something that is not always known by people outside of the industry but today it is very rare that large hotel companies such as Marriott, Starwood, Accor or IHG own any of their hotels. They own the brand that seats on the roof and are being paid management fees by the actual owner […]

Independent hotels vs. Global brands. Fair game?

June 28, 2010

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I was reading recently this report on hotel-blogs.com. “According to the hotel research company MKG Group, over 80,000 hotel rooms have been added to EU hotel supply (reaching 147,000 hotels and 5.2 milions rooms), half of which in Spain, Germany and Italy. According to MKG Hospitality, the EU is experiencing a certain level of restructuring, […]