Browsing All posts tagged under »hotels«

Sound Branding – Interview with Karlheinz Illner

October 23, 2010

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I recently had the chance to meet with Karlheinz Illner founder of KARLHEINZ ILLNER MARKEN & TONKULTUR, an international brand expert in the field of Sound Branding and Acoustic Identity. We are all familiar with the main dimensions of branding, however Sound Branding and Accoustic Identity are often forgotten though they have an obvious emotional […]

Virgin Hotels – Show me the Big Idea !

September 26, 2010

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Virgin announced on September 20th the launch of the latest addition to its portfolio of brands: Virgin Hotels. So far, the group has reportedly over 300 branded companies, covering everything from mobile phone operator, financial services, Megastores and Formula 1 racing to soft drink, space tourism and, most notably, airlines. After a failed launch in […]

Are Hotels Condemned to Live in the Past?

September 16, 2010

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We are all thrilled by new technologies and how innovation can influence the way we live and how we run businesses. The challenge we all face is that technology is evolving so fast that by the time we just comprehend the way it works it is already too late. I came across this futuristic, yet […]

WiFi connection in Hotels: The new Hot Water?

September 12, 2010

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Last July I wrote this post Should Internet access be Free in Hotels. After numerous feed back online and offline and having read several related articles, each one pushing a different opinion, my thinking has slightly evolved over time so I have decided to write this follow-up post. I also felt it was important to […]

Taboo – With or Without Condom?

September 4, 2010

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This remains one of the biggest taboo question in the hotel industry and I have to admit that I have actually hesitated for some time before publishing this post. Should hotels provide condoms in the rooms? We know that in some cases hotels already have them for sale as part of the mini-bar but the […]

Make your Social Media communication Personal

September 2, 2010

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I was reading this statement on Twitter. “The sooner you make your digital marketing personal and human, with stories from and about your customers..the quicker you’ll find success”. I cannot agree more. The way businesses have jumped opportunistically into the Social Media game has always bothered me because I don’t think they are utilising it […]

We Should Not get Stuck with Best Practices

August 26, 2010

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I was reading this quote posted on Twitter by Dan Shawbel and inspired me to write this article. “The single biggest reason companies fail is they over-invest in what is, as opposed to what might be.” – Gary Hamel In our daily professional life we often make references to Best Practices when trying to figure […]