Browsing All posts tagged under »IHG«

Can we copy whatever brand tagline whenever we want?

July 26, 2010


I accidentally discovered this tagline on the top banner of the IHG (InterContinental) website – – The Whatever / Whenever concept has been one of W Hotels‘s brand pillars and what they are known for for many years. IHG could not ignore it. A company like IHG does have massive financial means to develop their […]