Browsing All posts tagged under »promise«

Virgin Hotels – Show me the Big Idea !

September 26, 2010

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Virgin announced on September 20th the launch of the latest addition to its portfolio of brands: Virgin Hotels. So far, the group has reportedly over 300 branded companies, covering everything from mobile phone operator, financial services, Megastores and Formula 1 racing to soft drink, space tourism and, most notably, airlines. After a failed launch in […]

10 Tips to Build Your hotel Brand Without an Agency

August 29, 2010

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Branding is a science that takes time, knowledge, resources and… money. A branding agency will be a invaluable asset while branding your hotel but when adding-up all the tasks that need to be sub-contracted, building your Brand can become a very costly exercise that not all small independent hotels can afford. Here are 10 Tips […]

Managing the last impression in hotels

July 21, 2010

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I was just reading last week that Tripadvisor just became the #1 most popular travel website ahead of Expedia. Let’s be honest, we all think the same, Tripadvisor is hotels worst enemy and the tool of the cowards. Ten years ago, the only solution we had to express our bitter feelings was the little guest […]

The big iPad idea

June 7, 2010

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The iPad has become the best PR tool for the travel industry since the introduction of telephone handsets in hotel rooms or plane business class seats. I cannot remember how many press releases or articles I read about a hotel or airline introducing the iPad for their guests to use. You can hear the “Wow”, […]