Browsing All posts tagged under »social media«

Make your Social Media communication Personal

September 2, 2010

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I was reading this statement on Twitter. “The sooner you make your digital marketing personal and human, with stories from and about your customers..the quicker you’ll find success”. I cannot agree more. The way businesses have jumped opportunistically into the Social Media game has always bothered me because I don’t think they are utilising it […]

Should hoteliers turn into online geeks?

July 25, 2010

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A few days ago, I posted about What the Internet has changed in the hotel industry. I quickly got great comments online and offline from players in the industry that highlighted the fact that it has mostly revolutionized the life of small independent hotels, for the best, but also for the worst. The best because […]

What did the Internet REALLY change in the hotel industry?

July 12, 2010

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The Internet in the hotel industry has been a revolution. No doubt about that. It has completely changed the way we find, discover and book hotels within 10 years. I would personally put the big turning point in 2002. However, how much the Internet has actually improved the bottom line in the hotel industry? Have […]